Spectrum Debuts Tool to Boost Audience Reach for Ads
Spectrum Reach, the advertising sales business of Charter Communications, has rolled out its newest planning tool, Audience Reach Optimizer (ARO), designed to boost the effectiveness and efficiency of...
View ArticleDebra Alfarone to Anchor Gray’s New Afternoon Newscast
Gray stations are adding an afternoon newscast called Local News Live. The one-hour newscast will air on 37 of Gray Media's local television stations starting today. The show is anchored by Debra...
View ArticleHere’s What Top Marketers Learned at SXSW 2025
South by Southwest brings nearly half a million people to the city of Austin, Texas, each spring for its sprawling series of conferences and festivals. For many marketing professionals, it's a tentpole...
View ArticleFriday, March 14 Evening Cable News Ratings: Fox News Is 2nd in Primetime
A Jesse Watters-less edition of Primetime saw its total viewer and Adults 25-54 audience fall on Friday night. Fox News' 8 p.m. ET show finished third in total viewers and fourth place in the demo for...
View ArticleMother US CEO Peter Ravailhe Leaves for Luxury Consultancy
Former Mother US CEO Peter Ravailhe joins Closer Group, overseeing its creative and incubator divisions as founding partner-CEO.
View ArticleCNN NewsNight with Abby Phillip Is Gaining Traction With Viewers
NewsNight has been one of CNN's most popular shows in the A25-54 demo in recent weeks.
View ArticleApple is Cannes Lions’ 2025 Creative Marketer of the Year
The Cannes Lions International Festival of Creativity has named Apple as its 2025 Creative Marketer of the Year.This is the second time the tech giant has received the honor, following […]
View ArticleThe Rise of Agentic AI Could Be a Return to Form for the Internet
When the core purpose is no longer being a sales portal, you want a website that powerfully engages the actual humans who are visiting it.
View ArticleAnthropic’s Claude Launches AI Search, Taking On Perplexity and OpenAI
Web search on Claude is now available for paid U.S. users in a "feature preview."
View ArticleEdible Brands, Home of Fancy Fruit Bouquets, Enters the THC Space
Edible Brands, parent of Edible Arrangements, launches an e-commerce hub for hemp-derived drinks and gummies, with retail to follow.
View ArticleGray Names Jaime Sayre Kawaja GM of WKYT in Lexington
She takes over for Jeff Anderson, who recently announced his decision to pursue new opportunities outside of local television.
View ArticleNBC Boston Chief Meteorologist Makes Claims, Then Clarifies Claims About NASA...
When Astronauts Sunita Williams and Butch Wilmore returned to Earth, Bouchard posted the video had "strong hints of AI."
View ArticleFormer Kubient CEO Paul Roberts Sentenced to Prison for Securities Fraud
Adtech exec Paul Roberts has been sentenced to prison time after admitting he carried out a scheme to artificially inflate Kubient’s revenue numbers.
View ArticleMiami ABC Affiliation Moving from WPLG to WSVN After 69 Years
The station GM said that renewing the affiliation would have cost many folks at the station their jobs due to the cost.
View ArticleFormer WTIC Reporter Matt Caron Posts Video About His Layoff and The State of...
He said he wouldn't sign an NDA to take a pay out from an industry that was supposed to be about speaking truth to power.
View ArticleMore Data, More Problems: Explaining the DOJ’s Push to Get Google to...
Google’s selective transparency isn’t accidental—it’s core to its business model.
View ArticleGroupM Integrates DeepSeek to Simplify Media Buying in China
GroupM's global brands can now efficiently target audiences in China thanks to DeepSeek's capabilities.
View ArticleTicker: ABC News Celebrates 45 Years of Nightline
C-SPAN also celebrated an anniversary, ringing in 46 years.
View ArticleMSNBC Debuts New 1st Amendment-Themed Promo Campaign
The campaign will air across linear and social media channels.
View ArticleBrand Madness: Round One Is Locked In
March Brandness—powered by Nativo’s Brand Rank—throws 16 standout brands into head-to-head matchups, with consumer consideration as the scoreboard. Advancement is based on the results of a survey in...
View Article