There Is No Left and Right Anymore. There Is Only Twix.
The Mars candy bar ditches Left Twix vs. Right Twix message to embrace a new brand identity.
View ArticleWeek of March 17 Evening News Ratings: World News Tonight Wins a Quiet Week
WNT handily finished first in both measured categories.
View ArticleMegyn Kelly to Launch New Podcast Network
Mark Halperin, Maureen Callahan, and Link Lauren will also be part of MK Media.
View ArticleAKQA Shutters Sustainability-Focused Creative Shop Following Restructure
AKQA Bloom, the sustainability-focused creative shop, founded by Jean Zamprogno and Fernando Pellizzaro in Miami in 2022, is being integrated into AKQA Americas.
View ArticleApple’s WWDC25 to Be Held Week of June 9
iOS 19 is expected to be previewed at WWDC 2025, which might be the company’s most significant software overhaul.
View ArticleArt, Anime, and March Madness Are Helping Acura Reach Younger, More Diverse...
Acura is getting artsy to promote its latest SUV.
View ArticleMonday, March 24 Evening Cable News Ratings: The Arena Is CNN’s...
Fox News remained the most-watched network.
View ArticleAdhesive Bandages Have Become an Adult Fashion Accessory
Whimsical bandages are no longer just for kids.
View ArticleWhy March 26 Was a Big Day for Public Media
The three big public media outlets were in the public spotlight on Wednesday.
View ArticleDude, Here’s Your Outfit: Men’s Wearhouse Doubles Down on Comedy...
Men's Wearhouse and newly named AOR Party Land break the category norm with a cheeky campaign.
View Article5 of the Most WTF Details of Madwell’s Weird and Wild Descent
From a $17.5M private jet to buying diamonds for Wiz Khalifa, these are the most outlandish revelations of a multi-week ADWEEK investigation into the beleaguered ad agency.
View ArticleKyle Grimes Named EVP of Hearst Television
Grimes has served as both president and gm of WCVB in Boston and as a Hearst Television regional vice president since 2023.
View ArticleMother Revamps Global Leadership Ahead of 30th Anniversary
Mother has announced a newly formed global partnership group composed of Felix Richter, Teri Miller, Katie Mackay-Sinclair and Chris Gallery.
View ArticleTelemundo Celebrates Soccer Commentator Andrés Cantor for 25 Years of Calling...
April 1 officially marks Cantor’s 25th year with Telemundo, a milestone that recognizes his contributions to sports broadcasting.
View ArticleNielsen and Acxiom Team Up to Bring Increased Connectivity to Advanced Audiences
IPG marketers and agencies will be able to identify, reach, measure, and optimize messaging and media experiences.
View ArticleOracle’s TikTok Bid Is Complicated by Culture Clashes and Ad Business Hurdles
This deal was a “fool’s errand from the beginning."
View ArticleFinal Four Showdowns: March Brandness Narrows the Field
This post was created in partnership with Nativo.Eight brands entered Round Two, but only four earned their spot in the Final Round of the Brand Madness competition, powered by Nativo’s […]
View ArticleMike Tyson Moisturizes His Mug in New Dr. Squatch Spot Co-Starring a Pigeon
Legendary heavyweight boxer Mike Tyson once remarked that “everybody has a plan until they get punched in the mouth.” The observation captured his raw-but-wry sense of humor—and also his experience. […]
View ArticleGlobal Ad Spend Forecast to Drop by $20 Billion Amid Market Volatility
Tariffs and recession fears are some of the reasons leading to lower growth forecasts.
View ArticleLinkedIn Ads Appoints R/GA as Lead Creative Agency
LinkedIn has appointed R/GA as its global strategic creative agency for LinkedIn Ads following a competitive pitch.
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