Walmart Is Putting Lettuce on the Blockchain
Walmart and Sam's Club have asked their suppliers of leafy greens to start using blockchain technology to ensure "real-time, end-to-end traceability from farm to table" and to "speed up identifying,...
View Article4 Key Takeaways We Learned in Ad Tech Last Week
In the latest installment of Adweek's brand new programmatic advertising vertical, we rounded up the latest news in the ad-tech world so that you don't have to wade through all the jargon. Here's what...
View ArticleGoogle Releases Proposed Privacy Framework in Advance of Senate Committee...
Two days before a scheduled Senate hearing on consumer data privacy, Google has released a proposed data protection regulation framework for any potential federal privacy laws that could impact the...
View ArticleTwitter Is Doing Its Part to Get Out the Vote in the U.S.
Nonprofit, nonpartisan organization TurboVote has been the darling of social networks of late, with Twitter announcing that the two companies partnered to launch a National Voter Registration Day...
View ArticleCan CBS Make Murphy Brown a Hit, Again?
In the past few years, broadcasters have successfully attracted audiences with revivals of hit '90s series, from The X-Files (Fox) to Will & Grace (NBC) to Roseanne (ABC). Now CBS will try to...
View ArticlePartners in Crime Leans on Freelancers to Shake Up Agency-Client Relationships
Partners in Crime may only have a full-time staff of two, but its reach is wide. Since starting in 2015, the agency has worked with clients like eBay, REI and Sheraton. It handles this heavy load...
View ArticleThis Designer Rejected a 6-Figure Salary at Apple to Become Partner at Age 25
Turning down a six-figure gig with Apple in the early stages of her career was a gutsy move, but Jessica Walsh--now partner, art director and designer at Sagmeister & Walsh--has no regrets. Her...
View ArticleHow Streaming Services Like Showtime and Hulu Combat Subscriber Churn
If there's one truth we collectively realized by watching the Emmys this year, it's that streaming networks are dominating the entertainment industry and pretty much mopping the floor with traditional...
View ArticleAfter Avoiding the Sophomore Slump, This Is Us Is NBC’s Best Hope to Maintain...
This Is Us kicked off its second season last year with a bit of a stumble, courtesy of NBC: the network announced at its 2017 upfront that the show would move to Thursdays, only to backtrack two weeks...
View ArticleNetflix Is Releasing Season 2 of Making a Murderer Next Month
Almost three years after Making a Murderer became one of Netflix's most celebrated documentary series, the streaming service is preparing to release a follow-up season. Making a Murderer Part 2, a...
View ArticleGot Drugs? You Can Trade Them for Designer Clothes at This Brand’s Pop-Up Shop
It took some time for me to experience the oft-discussed "runner's high," but when I did, there was no turning back. High-intensity exercise releases serotonin, endorphins and dopamine to the brain,...
View ArticleHow the New Era of Marketing Is Shepherded In as Digital and OOH Collide
If you've read Stephen Hawking's A Brief History of Time, the "singularity" describes a theoretical moment in the collapse of a giant star, somewhere between the event horizon and spaghettification...
View ArticleUnder Armour Names Tommy Hilfiger Veteran as Its New CMO
Under Armour has hired two new executives to lead its global marketing efforts as the company competes with rivals Nike and Adidas. Alessandro de Pestel joins the Baltimore, Md.-based athletic wear...
View ArticleIt’s Time for Marketers to Get a Fresh Perspective on What Native Advertising...
With the rise in complexity of digital media, the words "native advertising" have become watered down. Originally the name for content that feels harmonious and original to its environment that...
View ArticleSmall Businesses Can Now Create Pinterest ‘Shop the Look’ Pins With New...
Pinterest opened up its Shop the Look visual search tool to creators and small and midsized businesses last week, enabling them to create shoppable Pins via a self-serve tagging tool. The tool can be...
View Article4 Ways AI Will Help Overwhelmed Designers Refocus Their Energy on Creativity
The skills required of a modern designer are empathy, creative problem-solving, critical thought, persuasion and technical competence. As we travel from the analogue world ever deeper into a digital...
View ArticleNew Database for Uncovering Female Talent in the Ad Industry Targets Junior,...
A new global database aimed at unveiling female talent in the ad industry hopes to finally raise the amount of women holding creative director positions--which today remains at just around 11 percent....
View ArticleUnmetric: The Cleveland Browns Turned Social Networks Into the Dog Pound in...
The Cleveland Browns' first victory since Christmas Eve 2016 led to a sweep of the highest growth on Facebook, Twitter and Instagram during the first three weeks of the National Football League season,...
View ArticleFox Will Sell Its Stake in Sky to Comcast in a $15 Billion Deal
Four days after losing an auction with Comcast for control of Sky, 21st Century Fox has decided to sell Comcast its 39 percent stake in the European media giant in a deal valued at more than $15...
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