WhatsApp: Here’s How to Forward a Status Post to a Chat
Did you know that WhatsApp allows you to forward your Status posts directly to your contacts within a chat? Our guide will show you how this works. Note: These screenshots were captured in the WhatsApp...
View ArticleThis New Tool Makes Eye-Tracking Tech More Accessible to Web Designers
When it comes to understanding how exactly people browse the web, the eyes don't lie. At least that's the premise of an increasingly popular practice among web designers and advertisers: the use of...
View ArticleDreamforce Unfazed as Protests and Stunts Crash the Conference
Tech companies in San Francisco are no strangers to controversy, and Salesforce was met with two different ones at Dreamforce, the company's annual conference. On Sept. 25, the first day of the...
View ArticleHow Hackathons Can Help Brands Appeal to Consumers’ Lizard Brain Need for a...
Until recently, brand strategy centered on appealing to the lizard brain in us all, influencing our behavior to drive sales with well-known levers of manipulation: vanity, fear, pride, greed, the...
View ArticleHow ‘Swarming’ Can Boost Writers’ Creativity and Prevent Burn Out
When it comes to workflow, most creative agencies function in a simple linear structure. Large-scale writing projects are divvied up between team members. A single employee is in charge of a single...
View ArticleNearly 50 Million Facebook Accounts Affected by Massive Security Breach
A security breach at Facebook has affected nearly 50 million of the social media platform's users, Facebook said Friday. The social media company discovered the breach on Tuesday, informed law...
View ArticleFacebook Messenger Bots Will Soon Have Multiple Personas
Facebook Messenger bots will soon begin expressing themselves through multiple personalities, but it's not schizophrenia--just one of the updates to Messenger Platform that were announced Friday....
View ArticleApple’s Latest Ad Is Larger Than Life—Just Like the New iPhone
Life is colorful and--based on photo sharing online--big. Big moments, big vacations, big colors. Life is just big. That's the premise of a new ad for Apple that's launching today, touting the brand's...
View ArticleHow Shifting Media Buy Away From Google and Facebook Can Lead to More...
Mobile variety is in short supply for marketers. With the duopoly maintaining near-total dominance, alternative ad-tech players struggle to break through. This means media buying is often limited to...
View ArticleGoogle Adds Custom Performance Metrics, Opening Themselves Up to More Scrutiny
Almost 40 cents in every dollar spent on digital advertising is pocketed by Google, therefore accurate reporting tools for such a platform are crucial for marketers to ensure their campaign spend is...
View ArticleThursday Night Football Is the Only Thing That Matters in High-Octane...
Just over one year ago, Wieden + Kennedy painted college football fandom as a war of rival tribes in its debut campaign for Fox Sports. The exhaustive work ultimately encompassed 17 spots, including an...
View ArticleESPN Promotes 15-Year Veteran Laura Gentile to Lead Marketing Team
ESPN announced today that it has promoted Laura Gentile to lead its promotional efforts as svp, marketing. The new role comes after 15 years with the organization for Gentile, who joined ESPN in 2003...
View ArticleHershey Adds Droga5 to Its Creative Roster Without a Review
Hershey has moved creative responsibility for several of its most prominent candy brands to Droga5. "Droga5 has joined Hershey's roster of creative agencies," a company spokesperson said. "Droga5 is...
View ArticleSNL’s 10 Best Ad Parodies, as Selected by Some of Advertising’s Top Creatives
Saturday marks the premiere of Saturday Night Live's 44th season. That's a lot of comedy over the years for what is a genuine American institution. Adam Driver, who starred in one of the funniest...
View ArticleLachlan Murdoch Sets New Fox Leadership Team, Including Ad Sales Chief...
A day after news broke that Marianne Gambelli would be heading up ad sales for the part of 21st Century Fox that will be spun off ahead of its $71.3 billion merger with Disney--tentatively known as...
View ArticleJeff Goodby’s 5 Vandalism Rules for Advertising Professionals
I have been lucky enough to be involved in both great advertising and some great vandalism. They are a lot more alike than you might think. Like the pumpkin-smashing and late-night egg-throwing...
View ArticleWhy Customizable Hair Care, the Latest Trend in Beauty, Is All Over Your Feed
Beauty is big business: In 2017, it was valued at over $532 billion, according to Orbis Research. That's thanks in large part to disruptors in the space, like Glossier and Drunk Elephant. But the...
View ArticleBlackRock’s ‘Precision Empathy’ Platform Is Addressing Consumers’ Wants and...
At Brandweek, one view shared by brand marketers, consultancies and investors alike is the notion of understanding and appreciating how consumers think and behave. But the application of machine...
View ArticleHow to Know If Your Facebook Account Has Been Hacked
For the second time this year, hackers have attacked millions of Facebook accounts. The social network announced last week that about 50 million users were recently hacked. The hacking occurred because...
View ArticleTwitter Removed 770 Accounts That Were Engaging in Coordinated Behavior,...
Twitter provided an update on steps that it is taking to help protect the integrity of the upcoming midterm elections in the U.S. Vice president of trust and safety Del Harvey and head of site...
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