No Tech? No Worries. How Visit Seattle Markets the City Through the People...
For a number of years, Visit Seattle's approach to marketing can be described as both unique and ambitious. Filmmaking, and leaning on a wide range of talent both in and outside the market to tell the...
View ArticleAdobe Wants to Bridge the Gap Between First- and Last-Touch Attribution
The customer journey stopped looking like a funnel long ago, but whether the best updated metaphor is a solar system or a crazy straw remains to be seen. That is to say customer journeys are...
View ArticleSee 8 Latin American Campaigns That Could Walk Away With a Cannes Lion
Listening to the evolution of creativity in Latin America, through the experiences of Humberto Polar, chief creative officer of Grey Mexico, is fascinating. Though countries like Brazil and Argentina...
View ArticleIn New Discovery Ad Offering, Brands Appear Only in New Episodes of...
When Discovery Communications and Scripps Networks Interactive merged in March, president and CEO David Zaslav tapped Scripps ad sales chief Jon Steinlauf to oversee advertising for the combined...
View Article‘Brilliantly Dumb’ Can Be an Effective Strategy, and Other Advice From Our...
Adweek hosted the latest installment of its Elevate series Thursday with Elevate: Creativity, which included three panels of experts across the industry weighing in on turning "big ideas" into "long...
View ArticleDavid Droga Still Has Faith in Advertising, Even If You Don’t
CANNES, France--"Advertising's not going away. Really shitty advertising is going away, and I bid that farewell," said David Droga in opening a "smaller" but "more condensed" Cannes Lions Festival of...
View ArticleHow Adam Rippon Stays Creative, Brave and Focused—Even on a Playground
Being named one of Adweek's Creative 100 is no easy feat--just ask Adam Rippon. He's an Olympic figure skater, recent champion of Dancing with the Stars, and an all-around delight to follow on social...
View ArticleThe Shift From 4G to 5G Will Change Just About Everything
Telecom experts are going so far as to herald the arrival of 5G as the advent of the fourth industrial revolution. There are an ever-expanding number of high-tech devices out there trying to connect to...
View ArticleHow to Land a Job in Advertising When You Have No Industry Experience
Despite spending several years successfully leading digital and branding efforts, respectively, for Chicago-based agency Schafer Condon Carter (SCC), John Anthony and Kathy Gaynor never expected to...
View ArticleFacebook: Here’s How to Share a Text Post to Your Story
Did you know that in addition to sharing photos and videos to your Facebook Stories, you can also share text posts? Our guide will show you how this works. Note: These screenshots were captured in the...
View ArticleHow Brand Social Value Will Play a Part in This Year’s Cannes
So, what's going to be the big emergent theme at Cannes this year? We've seen how the digital age of transparency has resulted in marketers and agency leaders jumping on the brand purpose bandwagon....
View ArticleNielsen and Comcast Team Up to Measure VOD and OTT Ads
Nielsen is taking a big step to strengthen its measurement efforts for ads on OTT and set-top box video on demand, teaming up with Comcast's ad-serving platform FreeWheel to determine ratings for the...
View ArticleSpotify Plays on World Cup Fervor and Celebrates Multiculturalism With...
Spotify is taking advantage of World Cup hype to launch exclusive video content and other brand new features that celebrate the intersections of music, culture and soccer. The video series can only be...
View ArticleHere’s What You Need to Know About the First Day of Cannes Lions 2018
Sun- and ros?-soaked marketers are congregating in this seaside resort town this week to fete the year's best advertisements. But with all of the panels, networking events, beach takeovers, yacht...
View ArticleMcDonald’s Unveils the “Frylus”—So You Can Finally Snap Selfies With Sticky...
Picture this--you want to take a killer selfie, but you're already enjoying a delicious and juicy burger, and you have a serious case of ketchup fingers. Don't worry--McDonald's has a solution to this...
View ArticleHow Publishers Can Benefit From Demographic Audience Guarantees
From Facebook's algorithm overhaul to concerns over brand safety and transparency, growing ad revenue is harder than ever for publishers. As a result, many are considering new inventory opportunities...
View ArticleWhat Makes a ‘Living Business’? Staying Relevant and Remaining Flexible
Consumers are fickler than ever, and U.S. businesses that can't adjust are at risk of missing out on a serious amount of revenue, according to new research released today from consulting and business...
View ArticlePinterest Partners With FabFitFun For a New ‘Pinterest Box’
Interested in commerce? Hear from Zappos CMO Tyler Williams and other executives at Adweek Ignite: Ecommerce July 10-12 in Seattle--apply here to attend. Pinning products is taking a backseat on...
View ArticleMother’s Day Was a Hot Topic on Facebook and Instagram in May
Mother's Day sizzled across both Facebook and Instagram in May, while Memorial Day was the other holiday or event of choice for Facebook users and Instagrammers chatted it up about Cinco de Mayo,...
View ArticleCannes Conversations: Sparking a New Generation of Women in Leadership
CANNES, France--Few conversations have been more high-profile and passionate at this year's Cannes Lions than those about #MeToo, gender balance and the pervasive dangers of toxic masculinity. These...
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