When Santa’s Naughty List Gets Leaked, One Kid Hatches a Plan to Turn...
The holidays wouldn't be the holidays without fond memories of Christmas cookies, spools of wrapping paper and the vague, overhanging threat of ending up on Santa's naughty list. Just the idea of...
View ArticleThe&Partnership Hires Droga5’s Head of NYT and JP Morgan Chase Accounts as...
WPP-backed The&Partnership has hired its first president of New York: Agnes Fischer, who was previously Droga5's executive group director and co-head of account management, where she ran the...
View ArticleWill Ad Dollars Continue Shifting From Facebook to Instagram in 2019?
Marketers began shifting ad dollars from Facebook to Instagram in 2018, and social media management platform Socialbakers only sees that trend gaining momentum in 2019. Socialbakers CEO Yuval...
View ArticleBurger King’s New Trolling Ploy Sends Fans to McDonald’s to Unlock a 1-Cent...
Any lucid American knows the place to get a Whopper is Burger King. But as of Tuesday morning, the fast food chain is back to gleefully trolling McDonald's with a new Whopper Detour campaign that sends...
View ArticlePowerful and Haunting, This Holiday Ad Highlights the Complex Stories in Our...
This year, the ad world was once again filled with "oohs" and "ahhs" over the spate of gorgeous holiday advertising--especially from the U.K. John Lewis wowed with its ode to Elton John, Waitrose made...
View ArticleInstagram: Here’s How to Add Users to Your Close Friends List
Instagram began rolling out a Close Friends feature last week, which allows users to share their Stories posts only with the users they've added to their Close Friends list. Our guide will show you how...
View ArticleThe Adweek Staff’s Favorite Holiday Ads of All Time
With the holiday season fast approaching, Adweek asked our staff to share their favorite holiday ads from the over the years. They discussed some oldies and some goodies, including favorites from...
View ArticleAT&T Doesn’t Want Its OTT Platform to Rival Netflix, but Both Will Stream...
AT&T's upcoming direct-to-consumer streaming service, which will launch in about a year, isn't intended to be a Netflix rival, though the services are going to share streaming rights to at least...
View ArticleWhat Marketers on LinkedIn Need to Know About Community Workers and...
At LinkedIn, we recognize that communities are core to the success of every business. Employees, partners, customers and job candidates comprise a community, and together, they can help drive an...
View ArticleThe Winter Holidays Have Been Merry for Instagram at the Expense of Its...
Social marketing firm Unmetric used its Analyze and Discover platforms to examine social posts on Facebook, Twitter and Instagram during last year's winter holiday season, and it shared its findings in...
View ArticleMartin Sorrell’s S4 Capital Acquires Programmatic Player MightyHive for $150...
S4 Capital, Martin Sorrell's self-described new age/era digital advertising and marketing services company, announced Tuesday morning that it has entered into an agreement to acquire programmatic...
View ArticleMicrosoft’s New Surface Go Spot Puts the iPad Under the Hoof of a Holiday...
The iPad just got run over by a Microsoft-branded metaphorical reindeer. Sort of. Just in time for the holiday shopping season, the anti-Silicon Valley company has chosen one of the most obnoxious...
View ArticleBehind-the-Scenes NBA Content Is Coming to New YouTube Channel
The NBA and digital entertainment company BroadbandTV, or BBTV, are launching a new YouTube channel today that takes viewers behind the scenes to meet their favorite NBA players and influencers. The...
View Article5 Social Media Trends Hootsuite Sees Taking Hold in 2019
Social media management platform Hootsuite shared five trends that it sees for the sector in 2019. Hootsuite chief marketing officer Penny Wilson discussed the social media industry's experiences in...
View ArticleDespite Regulation Fears, Marketers Are Still Investing Heavily in Data
Marketers might hand-wring about the prospect of privacy regulations and the continued impact of the European Union's General Data Protection Regulation (GDPR), but they're still spending big on data....
View ArticleThe Trade Desk Seeks New COO Following Rob Perdue’s Exit
The Trade Desk, arguably the most successful publicly traded ad-tech company, has announced the impending exit of COO and board member Rob Perdue. The programmatic company announced yesterday that...
View ArticleOver 70 Percent of Millennials on Twitter Have Commented on Companies’...
Twitter partnered with enterprise social technology company Sprinklr to analyze millennials' habits and customer-care preferences. Sprinklr revealed the results of a survey conducted on its behalf by...
View ArticleThese White Sheets Are a Chilling Reminder of What Happens to Every 17th Girl...
The concept of bride kidnapping may seem alien to Americans, but in some parts of the world it's an ancient custom that, even though illegal, persists to this day. One of those areas is Central Asia,...
View ArticleHere’s What Marketers Can Learn From Ariana Grande’s Viral ‘Thank U Next’ Video
This past weekend, pop star Ariana Grande released the companion music video for her chart-topping hit "Thank U, Next," creating the sort of mass-market cultural event that has become increasingly rare...
View ArticleHow a Mexican Beer Brand Gamed Facebook’s Algorithm for a Good Cause
Hearing about a company trying to game the Facebook algorithm usually brings to mind spam and clickbait, but what if the goal was to protect the reputation of an entire nationality of people? The...
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