P&G Acquires Walker & Company, Maker of Beauty and Grooming Products for...
Walker & Company Brands, which owns Bevel, the shaving company for men of color and hair care company Form Beauty, which caters to women of color, is joining Procter and Gamble. The deal--Recode...
View ArticleThe Madison Square Garden Company Hires Former Hilton CMO to Lead Marketing Team
The Madison Square Garden Company announced today that it has hired Geraldine Calpin to serve as the company's new evp and CMO, effective immediately. Calpin will report to the company's president...
View ArticleNew Location-Based Features Are In Store for Snapchat Advertisers With...
Snapchat has a holiday present for retailers in the form of new location advertising features on its platform. "We have seen good performance with location targeting and filters, and the new releases...
View ArticleOver 75 Million People Visit Facebook Watch Daily, Spending an Average of 20+...
Who is watching Facebook Watch? Over 400 million people spend at least one minute on the social network's video platform each month, with more than 75 million people doing so each day, Facebook...
View ArticleThe 25 Best Ads of 2018
It's that time. We're looking back at the best ads of 2018, a year when marketing truly ran the full spectrum, from silly and sarcastic to weighty and wonderful. With all the industry hand-wringing of...
View ArticleAppsFlyer Shared Its Findings on 2018 Marketing Trends in Mobile Games
Mobile attribution and data analytics company AppsFlyer released its latest State of Gaming 2018 report, analyzing current marketing trends across various mobile game categories. The report analyzed...
View ArticleRyan Reynolds Shares the Mystical Secrets of How His Aviation Gin Is Made
How is Aviation Gin made? Probably not the way Ryan Reynolds tells it, but it's still worth taking the time to watch his new explainer on the spiritually cleansing process behind the spirits brand he...
View ArticleSynchrony Bank Teamed Up With Giant Spoon to Create This Immersive...
To promote Sony's new animated film, Spider-Man: Into the Spider-Verse, Synchrony Bank and Giant Spoon were inspired by the history of the superhero character. The result? An immersive, augmented...
View ArticleDriving Sucks, and Lyft’s New Work From W+K Reminds You All the Reasons Why
The next time you're about to get into a Lyft, pay attention to how you respond when the driver asks your name. I'm willing to put $5* on the fact that a good 90 percent of the time, you probably just...
View ArticleHow Can Your Brand Avoid an Experiential Fail? Envision the Worst Case Scenario
While most experiential marketing activations provide valuable opportunities for brands and consumers to connect in a real-time setting, the ones that fail generate the lion's share of attention and...
View ArticlePinterest Shared Its List of 100 Emerging Trends for 2019
Pinterest shared the 2019 version of its annual Pinterest 100 list, which highlights emerging trends on its platform for the coming year. More than 250 million monthly users come to Pinterest, with...
View ArticleFacebook Opens One-Day NYC Pop-up to Talk to Users About Data and Privacy...
Nestled inside New York City's bustling Bryant Park Holiday Village (an annual holiday market filled with booths from local food vendors and other small businesses) you'd expect to see a lot of...
View ArticleInstagram Is Testing Creator Accounts for Influencers and Others
Recognizing that traditional Instagram business profiles didn't quite meet all the needs of influencers, public figures and other creators on the platform, the photo- and video-sharing network is now...
View ArticleTicket Buyers on SeatGeek’s Mobile App Can Still Save Their Stubs … on Snapchat
Ticket buyers using the SeatGeek application can now launch the Snapchat app and create a sticker representing their ticket stubs, which can be added to their Snaps. SeatGeek used Snapchat's Snap Kit...
View ArticleInstagram: Here’s How to Use the Countdown Sticker in Stories
Instagram recently added a countdown stickers to Stories, allowing users to add an interactive countdown to their posts. For instance, users may wish to create a countdown for a special occasion, like...
View ArticleReport Alleges Johnson & Johnson Withheld Information About Trace Amounts of...
A report today released by Reuters suggests that Johnson & Johnson knew about trace amounts of asbestos in its baby powder product as early as 1971. In the wake of this report, J&J shares...
View ArticleConservative Magazine The Weekly Standard Is Shutting Down
The Weekly Standard is shutting down after 23 years in circulation, the publication's parent company announced today. The conservative magazine founded in 1995 by political writers Bill Kristol and...
View ArticleThe 15 Best Marketing Stunts, Activations and Odd Creations of 2018
The irony of modern advertising is that many of its best creations can barely even be considered ads. Whether they're experiences, inventions, pranks, or simply ideas that defy terminology, these...
View ArticleQuestions That Can Help Brands Refocus Their Content Strategies
Marketers have long imagined their buyer journeys in the shape of a funnel, one that starts at the top with awareness, narrows through the phases of engagement and influence and ultimately culminates...
View ArticleNBCUniversal Taps Verizon’s Visible as Sole Sponsor of Its New Snapchat...
For the first time, NBCUniversal is going all-in with a single sponsor for one of its Snapchat original scripted series. NBCU has partnered with Visible, the Verizon-owned budget wireless service...
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