These 3 Challenger Brands Have a Bigger Purpose Than Just Profits and Growth
In today's advertising and marketing landscape, there's no shortage of brands taking a stand for something bigger than the bottom line. For some, like Patagonia or Nike, those messages become iconic...
View ArticlePlexo Capital Partner Lo Toney on Why VCs Shouldn’t Treat CPG Brands Like...
As retail disruption increasingly pushes the consumer-packaged goods industry into direct-to-consumer and ecommerce channels, new brands in the space are looking more and more like tech startups....
View ArticleThis NYC Pop-Up Arcade Lets Visitors Experience Firsthand the Future of...
Some of the most compelling new story formats like virtual reality and immersive theater aren't always the most easily accessible. They're expensive, they require a lot of space, or they're complicated...
View ArticleBMF Co-Owner Sues Agency for Allegedly Demoting Her After Learning She Was...
An executive vice president and would-be head of sales for experiential agency BMF sued her employer this week, alleging its leadership violated several employment laws by demoting her and cutting her...
View ArticleCan YouTube Ever Be Completely Safe for Advertisers?
This week's YouTube brand-safety "furor" came to you via the comments section. And now not even seemingly innocent content on the platform is 100 percent safe for advertisers. This week again...
View ArticleSony Pictures Entertainment CEO Tony Vinciquerra to Step Down, Ravi Ahuja to...
In a surprise executive shuffle, Sony Pictures Entertainment chairman and CEO Tony Vinciquerra is stepping down from his CEO role effective Jan. 2, 2025. (Deadline) He will hand the reins in January to...
View ArticleVP Debate: The Network, Moderators, and QR Code Fact-Checking
CBS News' Norah O'Donnell and Margaret Brennan will moderate the vice presidential debate between Minnesota Gov. Tim Walz and Sen. J.D. Vance (R-Ohio) Tuesday. (Axios) O'Donnell has a strong background...
View ArticleAdobe Splits Its Global Creative Between Dentsu and Stagwell
Adobe has named Stagwell as its global lead for creative campaigns and social content for its Digital Media (DMe) business, while the software giant picked Dentsu Creative as its lead global scaled...
View ArticleCBS Chicago to Launch AR/VR Studio
CBS Chicago will launch an Augmented Reality/Virtual Reality technology-driven studio during this afternoon's 4:00 p.m. CT newscast. CBS Chicago's AR/VR space covers over 1100 sq ft of floor area and...
View ArticleWhy Whoopi Goldberg Helped Launch Family-Friendly Streaming Service BLKFam
Despite the entertainment industry having more streaming services than ever, Whoopi Goldberg and digital media veteran Larry Adams thought something was missing. That's where BLKFam comes in. Founded...
View ArticlePhotographer-Heavy Platform VSCO Starts Selling Ads With Liquid IV Campaign
Photo editing platform Visual Supply Company (pronounced vis-co), is digging deeper into the ad-selling game with the hope of more effectively monetizing its user base. The decade-old platform said it...
View ArticleTools of the Trade: Dave Snyder of Siberia
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top...
View ArticleHow Paramount’s Nieslen Dispute Could Impact CBS News’ Vice Presidential Debate
Tuesday night's vice presidential debate between Gov. Tim Walz and Sen. J.D. Vance is sure to bring in a lot of eyeballs. But there's a chance that CBS News may not be able to provide a full accounting...
View ArticleDiageo Is All In on AI, Retail Media and Workplace Diversity
In this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter sit down with Shane O'Rourke, head of performance marketing at Diageo, to explore how the global beverage...
View ArticleCNN Introduces Metered Paywall for U.S. Visitors
Frequent visitors to CNN's website will be greeted with a different kind of headline today--one that will encourage them to pay in order to continue reading. Beginning Tuesday, the Warner Bros....
View ArticleFormer CBS Colorado Sports Anchor Mark McIntosh Meets Woman Who Donated...
Former CBS Colorado sports anchor Mark McIntosh met the woman who donated one of her kidneys to him. The 65-year-old McIntosh was an on-air sports broadcaster at CBS Colorado from 1988 to 2006....
View ArticleParty Land Employs Kenny G and Santa to Solicit Super Bowl Work
Independent agency Party Land is looking for Super Bowl work, and it has hired a saxophonist, a Real Housewife, and a jolly old elf to get the word out. Party Land is shaking things up with a series of...
View ArticleLuke Lyddon Leaving Local TV for Family Business
KPNX sports reporter Luke Lyddon is leaving the Phoenix NBC affiliate. "After much thought and reflection, I've decided to embark on a new chapter in my career," he wrote on social media. "Now, I'm...
View ArticleGlobal Witness Campaign Uncovers the True Price of Gas in a Record-Heat Summer
Summer 2024 was officially the Northern Hemisphere's hottest on record, according to a recent government study. In collaboration with Global Witness, an NGO that works to break the links between...
View ArticleGo Behind the Scenes of CBS News’ Walz/Vance Debate
TVNewser road tripped to Philadelphia to see Vice President Kamala Harris debate former President Donald Trump on ABC News last month. CBS News kicked off October by thoughtfully bringing both...
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