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NBC Sports Eyes Ad Revenue Boost From Airing Super Bowl 60 and Winter Olympics in 2026

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NBC Sports is in for a viewership and advertising bonanza in 2026 as it airs the Winter Olympics and Super Bowl 60. Two days after the Opening Ceremony presumably airs on NBC from Milan-Cortina d'Ampezzo, Italy, the network will also broadcast the Super Bowl from Santa Clara, Calif., on Feb. 8. After a wildly successful...

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