Fox to Drive IndyCar Viewership With Super Bowl Promo Blitz
The Kansas City Chiefs aren't the only franchise going for a three-peat on Sunday. Fox has revealed to ADWEEK that it will air three different IndyCar promos before and during Super Bowl 59. The spots...
View ArticleRewards App Fetch’s Super Bowl 59 Ad Is a $1.2 Million Giveaway
Fetch is hoping to become a mainstream name with its first Super Bowl ad. The 30-second ad, called "The Big Reward," stars CEO and founder Wes Schroll pitching Fetch as "America's rewards app" before...
View ArticleWhat’s With All the Body Horror at Super Bowl 59?
Someone must have spiked the Gatorade in Caesars Superdome. How else to explain all the nightmarish body horror permeating so many Super Bowl 59 commercials? From Seal transformed into an actual seal...
View ArticleCreatives React: Can Two Comedians Compete with Totino’s Strange (and Dead)...
At a time when the country is deeply and evenly split along political lines, it's not surprising that this year's crop of Super Bowl ads is playing it safe by trotting out the creatures. Mountain Dew's...
View ArticleSalesforce’s Super Bowl 59 Ad Sees Matthew McConaughey Turn a Travel...
Salesforce has unveiled its Super Bowl 59 ad, the latest installment in its "Agentforce. What AI Was Meant to Be" campaign starring Matthew McConaughey. The cloud software company will also air a...
View ArticleSuper Bowl Instant Replay: Fetch’s Super Bowl Ad Is an Unoriginal Stunt
THE AD: Rewards app Fetch is running a Super Bowl ad attached to a $1.2 million sweepstakes to promote the app. Consumers with the Fetch app can open it during the last two minutes of the game for the...
View ArticleNBC Sports Eyes Ad Revenue Boost From Airing Super Bowl 60 and Winter...
NBC Sports is in for a viewership and advertising bonanza in 2026 as it airs the Winter Olympics and Super Bowl 60. Two days after the Opening Ceremony presumably airs on NBC from Milan-Cortina...
View ArticleThe Best Super Bowl Ads of 2025
It was a big, broad, bro-y comedy year in Super Bowl commercials, and if you were prescient enough to have "so many white people" on your casting bingo card, you would have cleaned up. Manifesting...
View ArticleSuper Bowl Instant Replay: Poppi Taps Influencers to Ease That Sugary Soda Guilt
THE AD: Poppi has tapped creators including Alix Earle, Jake Shane, and Rob Rausch from Love Island USA for "Soda Thoughts," which explores the guilt people feel when eyeing up an ice-cold soda. The...
View ArticleWhat Did Taylor Swift Wear at the Super Bowl? What She Likes
Some of the biggest celebrities in the world add to their vast fortunes by forging relationships with brands. Taylor Swift is no exception. She's been a spokeswoman for Diet Coke, Apple, Target, Keds,...
View ArticlePfizer’s Super Bowl 59 Ad Met With a Negative Reaction Online
Pfizer's 2025 Big Game ad, which aired in the first quarter, features a young boy who beats cancer. Early data suggests the internet doesn't like it. So far, the majority of Pfizer mentions across the...
View ArticleKansas City Reporter Adan Manzano May Have Been Drugged Before His Death
Adan Manzano, the Kansas City reporter who died while covering the Super Bowl, may have been drugged before his death, according to Kenner police. Danette Colbert of Slidell, Louisiana was arrested by...
View ArticlePoppi Says Backlash Over Sending Vending Machines to Influencers Is a Big...
In 2023, a self-styled influencer in the U.K. sent an email asking for a free car in exchange for touting the brand to her 33,000 Instagram fans. She didn't get the car. What she did get was a social...
View ArticleFox News Releases More of Donald Trump’s Super Bowl Interview
The second part of Fox News' Super Bowl interview with President Donald Trump is set to air Monday at 6 p.m. ET on Special Report with Bret Baier. Previews of the interview aired throughout the day on...
View ArticleThe Biggest Brand Takeaway From Kendrick Lamar’s Halftime Show
To watch Kendrick Lamar's Super Bowl halftime show was to unpack the political, social, and cultural issues dividing the U.S. More importantly, it was a love letter to the resilience of communities...
View ArticleElon Musk Reportedly Bid $97.4 Billion to Take Over OpenAI — and Sam Altman...
Elon Musk just launched a new battle with OpenAI CEO Sam Altman. Musk and a group of investors are making a $97.4 billion bid to buy OpenAI's nonprofit arm, escalating the fight over the AI company's...
View ArticleThe 5 Biggest Music Moments of Super Bowl 59
The Super Bowl is the ultimate clash of sport, advertising, and music. According to research by music and entertainment data firm Luminate, music listeners and sports fans are two of the biggest...
View ArticleA Last Look at Super Bowl 59: Safe Bets, Bizarre Bods, AI Infusion, Pharma Fever
Last night, some 37 million US households tuned in to watch the Philadelphia Eagles obliterate the Kansas City Chiefs, Samba TV data indicates. It was a star-studded event with appearances by everyone...
View ArticleFriday, Feb. 7 Evening Cable News Ratings: 2 MSNBC Primetime Shows Pass the...
MSNBC's The Rachel Maddow Show and The Last Word with Lawrence O'Donnell were the network's only primetime shows to break the million mark in total viewers on Friday. Jesse Watters Primetime was on top...
View ArticleNike Wins Super Bowl 59 With More Screen Time Than Any Other Brand
With all due respect to the Philadelphia Eagles, there was another big winner at Sunday's Super Bowl. The Nike logo was shown onscreen more than any other brand during Sunday's Big Game between the...
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